all's fair in
pursuing purple chips since 1976
gambling p-o-k-e-r in the u-s-a

Poker in the USA is about to explode. It has been growing steadily, but you heard it here first: it is about to explode.

The World Poker Tour. Positive World Series of Poker coverage in the NY Times, the New Yorker, etc. Lucky. Poker movies.

But today, via a comment from The Scrolldown, I came across the most significant, quantifiable sign of poker interest in the US booming: Amazon.com sales ranks for poker books are through the roof. Here are the poker books I could find in the top 1,000 sellers on Amazon:

43: Theory of Poker, Sklansky
92: Hold'Em Poker for Advanced Players, Sklansky/Malmuth
102: Hold'Em Poker, Sklansky
150: Play Poker Like the Pros, Hellmuth
191: Positively Fifth Street, McManus
426: Winning Low-Limit Hold'em, Jones
613: Tournament Poker for Advanced Players, Sklansky
663: Caro's Book of Poker Tells, Caro
These numbers are unbelievable! This must be the first time ever that two poker books are on the Amazon.com 100 bestseller list. Really, really amazing. As I write this, The Theory of Poker, in slot 43, is three slots below Dr. Atkins' Three-Book Package and two slots above Harry Potter and the Sorcerer's Stone. Poker is bigger than Harry Potter! Well, sort of.

So, you heard it here: interest in poker, specifically Texas Hold'em, is exploding in the US at a rate higher than anyone right now is thinking it is. Look for more huge attendance numbers at the WSOP next year.

Update: coincidentally, yet another piece of evidence appeared on my radar today: searches for "World Series of Poker" ranked 15th on the Yahoo! Buzz Index today, with a +269.83% increase in searches for that term. Most likely caused by the WSOP being the subject of tonight's final episode of Lucky.

comments

Totally agree. Mentioned just that in my review of Positively Fifth Street (http://www.johnsjottings.com/archives/2003/06/21/book_review_positively_fifth_street.html). If only there was a sure fire investing opportunity. Shuffle Master (SHFL)?

Posted by: john on July 7, 2003 07:51 PM

Yeah, it's a good question. I've looked at the regional casino companies like Station and Ameristar, but their financials are pretty weak. SHFL is interesting; they have a pretty high P/E but also have an astoundingly high short ratio, which is high enough to be good and alarming at the same time. Other stocks that look interesting are AGI, IGT, and SGMS.

These are general gambling stocks; I'm not sure there's any stock play that directly concentrates on poker.

Posted by: jeremy on July 7, 2003 09:57 PM

I mentioned SHFL because of some table talk the last time I was playing poker. Some players from Arizona where mentioning that the poker rooms there had starting using the automatic shuffles (I'm 99% sure SHFL owns almost all of that market) and our dealer who used to work for another casino that installed them said she had been told the simple addition of the machines was like adding 3 months to the casinos year! That's pretty good ROI. You add the decreased workers comp claims from carpal tunnel and it adds up to a good investment. No question it could be over valued right now but I started an initial position in at a few days ago just for the heck of it.

Posted by: john on July 13, 2003 09:26 AM

I've added bestseller lists permanently to Love and Casino War -- see the left sidebar.

Posted by: jeremy on July 19, 2003 12:16 PM

great blog. it's nice to be here! about a year ago i started: http://angrypirate.com/wordpress/?p=381 , no proof of ideas

Posted by: brandon wilson on September 16, 2005 08:40 PM

I am familiar with some of the books. However, I have not read anyone of them. I am thinking of purchasing the Theory of Poker. I am stil a beginner with a lot stuffs to learn. I hope the books will help.

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