![]() | yahoo getting horse revenue on the QT |

Yahoo has partnered with eBet USA and is presenting the ability to bet on horse races as part of the Yahoo site. What else? Neither company -- both publicly traded -- has announced anything of their relationship to investors.
Penn National's eBet USA subsidiary has what a Yahoo spokesman calls a ``promotional presence'' on the horse-racing page. In plain English, that means Yahoo makes the link to eBet USA appear as part of the site rather than a separate banner ad or button.The article doesn't even touch the legal question. Online gambling is illegal in almost every part of the US; yet Yahoo is actively marketing this service to their US customers. I can't see this lasting. Yahoo closed up their adult video store after public outcry; and that was a legal enterprise! I have no idea why they think they will be able to promote horse betting successfully. Kudos to them if they can. LinkYahoo is also running online ads aimed at its members that imply the service originates within the company. I know, because I've recently seen the spots in my Yahoo Mail account.
April 21 2003
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